Pinterest and money

To all the users who have used Pinterest recently, have you thought about how the social media website makes money? It doesn't cost anything to sign up and it does not have an established marketing platform like Facebook and Myspace does. The company says that it gets money from investors and venture capitalists to make it grow. This is normal for any starting business but the more important thing to notice is Pinterest needs to be able to find a way to get money flowing in for the future. Pinterest stated that they were not sure how they would generate money but they would get to it. To be completely honest, I would be a little nervous not knowing how I would generate revenue in the future. My guess would be they are hoping to go into partnerships with multiple companies in the future and be used as a marketing and advertising tool. If the companies they would be advertising for had products and services that were centered towards female customers, Pinterest would be a valuable asset and tool to use. But since Pinterest is geared more towards women, this may not be an option as of now. In order for the company to stay afloat, Pinterest needs to find a reliable and valuable way to generate revenue for the long run.

Pinterest: Is it just for girls?

I just finished up working on a social media project using Pinterest and was faced with a question: is Pinterest really just for girls? The answer to this question is that for the most part, Pinterest is for girls. Now the main reason for this is because of the format of the network and who it caters to. Faced with a business situation, Pinterest could be a very valuable tool for women and a good marketing tool for businesses aiming at the female population. The other question to this is if Pinterest can have any other use besides just as a social media tool for women. Could it be used as a business tool for men? The short answer would be no. There simply are not enough men using Pinterest for it to be a valuable tool for marketing, networking or collect data from. Now this does not mean it wont be in the future as Pinterest is a growing social media platform and more men are signing up for it. With this being said it is possible that in the next few years it could be a valuable tool for both men and women in the future. Another downfall from Pinterest from a marketing standpoint is that the format of the website does not provide for a whole lot of information to be shared. People post pictures and a few words about it and each user is allowed to put up a short biography about themselves and that is pretty much it. Other social media platforms such as Facebook and Myspace allow users to put up much more information about themselves so it would be easier to collect data as well as market to users. Now, is Pinterest a bad social media platform? No. Is it a growing social media platform? Yes. Does it have a lot of potential? Yes. Pinterest has the potential to be a useful marketing tool and a good way to generate value for its users but it is still young and developing. It would not surprise me if Pinterest somehow bridges the gap sometime in the future between men and women and becomes a valuable business tool in the future.

Pinterest

This past week, each person in our class created a Pnterest account as a way to generate traffic on a specific topic about Clemson University. After creating the account, I can say that though Pinterst is a good social media tool, I'm not sure if it is the best way to bring about attention to a specific subject. This is due to several reasons, one being that most Pinterest users are girls. If your topic is about sports, cars, or certain types of music it would most likely be harder to get followers on Pinterest. My topic is about Clemson football which, outside of the realm of Clemson University, is probably going to be a hard topic to market to a lot of people. On the other hand, there are several topics that Pinterst would be a good tool to use for. Topics such as cooking, art, and places to travel would be good topics that would be a hit on Pinterest. There would be a potentially large market for these topics beacause they are easy to talk about about as well they are not specific to a certain demographic, such as Clemson football. Overall, I felt Pinterst was a good social media site to use, but it must be noted that it is not right for all topics. In addition to this it is not as personable as Facebook or Myspace is as you can not directly interact with other users in such ways as chat rooms or wall postings.